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Package
3
 Free
Hypercom
Optimum
T4100
Dual
Comm
Dial &
IP
Enabled
Terminal,
ViVO Pay
4000
Contactless
Card
Reader,
and all
necessary
cables
(equipment
value of
$500)
Contactless
Payments
Contactless
payments
is
changing
the way
that
consumers
are
paying
for
products
and
services.
Customers
demand
and
expect
speed
and
convenience
and that
is why
contactless
payments
that
were
always
considered
a future
product
but is
now very
much in
the
present.
In fact,
every
major
issuing
bank has
either
in the
past
year or
within
the next
year
issued
their
credit
cards
with a
smart
chip in
addition
to the
usual
magnetic
stripe.
This
includes
Visa,
MasterCard,
American
Express
and
Discover.
At the
same
time
tens of
thousands
of
business
locations
have
already
installed
the
contactless
payment
readers
including
McDonalds,
Regal
Theaters,
7-Eleven,
CVS,
several
major
sports
stadiums,
and the
New York
Subway
system.
These
cards
are
branded
under
different
names
including
Visa®
payWave™,
MasterCard®
PayPass™,
Chase
blink®,
American
Express®
ExpressPay™,
and
American
Express
Blue™.
Within
the next
few
months
approximately
20
million
cardholders
will be
carrying
one of
these
new
cards
and Visa
has
predicted
that
there
will be
over 400
million
contactless
cards in
circulation
by 2009.
Here is
a
picture
of what
a sample
Contactless
Payments
dual
magnetic-stripe
and
smart
card
chipped
card
looks
like:
How Contactless
Payments
Works
Contactless
payment
cards
use the
latest
technology
to send
card
data via
radio
frequency
to a
terminal
reader.
A
cardholder
simply
holds or
waves
their
card in
front of
the
secure
reader,
waits of
a light
to come
on and a
beep to
signal
that the
purchase
is
complete.
The
contactless
payments
device
is
attached
through
a cable
to a
standalone
terminal
or a
point of
sale
systems.
Instantaneously
the
transaction
data is
routed
to the
processing
network
just
like
magnetic
stripe
read
cards
you are
probably
used to.
It
should
also be
noted
that
unlike
PayPass
which
you may
have
used on
highways
and toll
booths,
these
cards
use very
short
radio
waves
(Radio
Frequency
Identification
or RFID)
so
inadvertent
sales by
just
walking
by are
not
possible.
Why
Consumers
Like
Contactless
Cards
In
addition
to
speeding
up the
transaction,
customers
like the
idea
that the
card
never
leaves
their
hands.
Visa,
MasterCard,
and
American
Express
have all
enacted
rules
that
dispense
with the
requirement
for a
signature
for most
purchases
under
$25.00,
making
the
transaction
even
faster.
Many
issuers
are also
providing
consumers
with key
fob
cards
freeing
them
from
having
to
search
their
wallet
or
pocketbook.
In
addition,
the
major
cell
phone
manufacturers
are now
including
a
special
chip in
their
new
phones
so that
consumers
can
download
their
credit
card
data
into the
phone
and then
simply
wave
their
phone in
front of
the card
reader.
No more
fumbling
for
coins or
having
to open
their
pocketbook
in a
line of
strangers.
There is
also
zero
liability
for
unauthorized
purchases.
Why
Merchants
Like
Contactless
Cards
Merchants
in time
sensitive
businesses
especially
like
speedier
transaction
times
resulting
in
moving
lines.
Studies
and
tests
have
shown
that
contactless
payments
are
significantly
faster
than
traditional
mag-stripe
cards
(53%
faster),
cash
(63%
faster),
and
checks
(an
eternity).
Consumers
tend to
spend
more on
purchases
with
contactless
cards
versus
cash
purchases
at the
same
location.
It will
attract
new
customers
who have
received
the card
and want
to try
it out
and then
keep
them
coming
back
because
of its
ease of
use. In
addition,
it sets
you
apart
from
merchants
who have
not
embraced
this
newer
technology
and lets
your
customers
know
that you
are
aware of
the
latest
technology.
Contactless
Devices
The
retail
price
the unit is
$199.00,
however
we
provide
the ViVOpay
4000
contactless
reader
to you
for free
when
signing
up for
our
free
terminal
program.
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